Our verdict
Neon CRM and Virtuous are both donor-management tools for restaurants. On our independent rubric, Neon CRM scores 4.3/5 versus 4.1/5 for Virtuous. Choose Neon CRM if you're Membership and association-style nonprofits or Organizations wanting CRM, events, and memberships in one suite; choose Virtuous if you're Growing nonprofits that want personalized, automated donor journeys or Marketing-led development teams focused on donor retention.
Side-by-side comparison
| Metric | Neon CRM | Virtuous |
|---|---|---|
| Editorial score | 4.3/5 | 4.1/5 |
| G2 rating | — | — |
| Capterra rating | — | — |
| Starting price | $99/month (Essentials), billed annually | Custom quote (Platform plan for nonprofits up to $5M annual fundraising revenue; Enterprise above $5M) |
| Free tier | ||
| Free trial | ||
| Integrations | 6 · QuickBooks, Mailchimp, Constant Contact… | 6 · Mailchimp, QuickBooks, Double the Donation… |
| Best for | Membership and association-style nonprofits, Organizations wanting CRM, events, and memberships in one suite, Teams that prefer revenue-based pricing over per-contact fees | Growing nonprofits that want personalized, automated donor journeys, Marketing-led development teams focused on donor retention, Organizations wanting CRM plus marketing automation in one platform |
| Category | donor-management | donor-management |
| Founded | 2004 | 2014 |
| HQ | Chicago, Illinois, USA | Phoenix, Arizona, USA |
A teal check marks the stronger option on each measurable row. Ratings are sourced from G2/Capterra with attribution on each listing.
Neon CRM
- Published, transparent three-tier pricing with unlimited users
- Revenue-based billing instead of per-contact fees
- Strong membership and event management
- Large installed base (30,000+ nonprofits)
- Higher tiers required to unlock volunteer/events modules and API
- Setup can be involved for small teams
- Part of a broader ecosystem that can mean upsells
Virtuous
- Built-in marketing automation and predictive donor scoring
- Unlimited users on the Platform plan
- Modern, responsive interface and email builder
- Strong fit for scaling, marketing-led nonprofits
- No published pricing — every plan requires a sales quote
- Higher-cost positioning than small-nonprofit CRMs
- More than the smallest teams need
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