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Virtuous

Virtuous is a cloud-based nonprofit CRM and 'Responsive Fundraising' platform that unifies donor management, online giving, email marketing, volunteer tools, and predictive analytics. Founded in 2014 by Gabe Cooper and headquartered in Phoenix, Arizona, it targets growing and mid-to-large nonprofits that want to personalize donor outreach at scale.

4.1/5donor-managementCustom quote (Platform plan for nonprofits up to $5M annual fundraising revenue; Enterprise above $5M)

Our verdict

Last verified Aug 25, 2026

Modern, well-regarded CRM that genuinely combines donor management with marketing automation and predictive scoring, with unlimited users; marked down in August 2026 because Virtuous no longer publishes any prices — its pricing page now shows only 'Request Pricing' for every product, with plans split at $5M annual fundraising revenue.

Rating
4.1/5
Editorial score
Users
0
Verified users
Starting at
Custom quote (Platform plan for nonprofits up to $5M annual fundraising revenue; Enterprise above $5M)
quote-based annual subscription sized by revenue tier, donor records, and modules; unlimited users
Category
donor-management
Market segment

Key Features

Donor management with predictive constituent scoring
Marketing automation and personalized donor journeys
Drag-and-drop, mobile-responsive email builder
Online giving and donation tracking (Virtuous Raise)
Volunteer management (Virtuous Volunteer)
Automation workflows
Analytics and insights add-on products

Pros & cons

Pros

  • Built-in marketing automation and predictive donor scoring
  • Unlimited users on the Platform plan
  • Modern, responsive interface and email builder
  • Strong fit for scaling, marketing-led nonprofits

Cons

  • No published pricing — every plan requires a sales quote
  • Higher-cost positioning than small-nonprofit CRMs
  • More than the smallest teams need

Detailed Information

No information available for Inventory Tracking Methods.

Best For

Growing nonprofits that want personalized, automated donor journeysMarketing-led development teams focused on donor retentionOrganizations wanting CRM plus marketing automation in one platform

Not ideal for

Very small nonprofits on a tight budgetTeams that require published pricing before talking to sales

Integrations

Mailchimp
QuickBooks
Double the Donation
Zapier
Eventbrite
Stripe

Frequently Asked Questions

Quick Navigation

0 verified users

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Additional Information

Category
donor-management
Price Range
Custom quote (Platform for ≤$5M annual fundraising revenue; Enterprise above $5M); no published prices
Pricing Model
quote-based annual subscription sized by revenue tier, donor records, and modules; unlimited users

Company

Founded
2014
Headquarters
Phoenix, Arizona, USA