Our verdict
Bloomerang and Virtuous are both donor-management tools for restaurants. On our independent rubric, Bloomerang scores 4.6/5 versus 4.1/5 for Virtuous. Choose Bloomerang if you're Small-to-mid nonprofits prioritizing donor retention or Development teams that want unlimited users at no extra cost; choose Virtuous if you're Growing nonprofits that want personalized, automated donor journeys or Marketing-led development teams focused on donor retention.
Side-by-side comparison
| Metric | Bloomerang | Virtuous |
|---|---|---|
| Editorial score | 4.6/5 | 4.1/5 |
| G2 rating | — | — |
| Capterra rating | — | — |
| Starting price | $125/month (CRM), billed annually | Custom quote (Platform plan for nonprofits up to $5M annual fundraising revenue; Enterprise above $5M) |
| Free tier | ||
| Free trial | ||
| Integrations | 6 · QuickBooks, Mailchimp, Constant Contact… | 6 · Mailchimp, QuickBooks, Double the Donation… |
| Best for | Small-to-mid nonprofits prioritizing donor retention, Development teams that want unlimited users at no extra cost, Organizations wanting CRM plus online giving in one platform | Growing nonprofits that want personalized, automated donor journeys, Marketing-led development teams focused on donor retention, Organizations wanting CRM plus marketing automation in one platform |
| Category | donor-management | donor-management |
| Founded | 2012 | 2014 |
| HQ | Indianapolis, Indiana, USA | Phoenix, Arizona, USA |
A teal check marks the stronger option on each measurable row. Ratings are sourced from G2/Capterra with attribution on each listing.
Bloomerang
- Unlimited users included on every plan
- Best-in-class donor-retention features (engagement meter, retention wheel)
- Published pricing for the core CRM, modules, and the full bundle
- Strong fit for small and mid-size nonprofits
- Cost scales as your constituent count grows
- Fundraising module must be bundled with the CRM
- Less suited to very large, complex enterprise fundraising shops
Virtuous
- Built-in marketing automation and predictive donor scoring
- Unlimited users on the Platform plan
- Modern, responsive interface and email builder
- Strong fit for scaling, marketing-led nonprofits
- No published pricing — every plan requires a sales quote
- Higher-cost positioning than small-nonprofit CRMs
- More than the smallest teams need
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